News

Abel launches new website to coincide with the brand's new mini bundles

We’re pleased to announce the launch of a new website for Abel on Shopify Plus.

We’re pleased to announce the launch of a new website for Abel. With ethos and values grounded natural fragrances, the brand has with a strong commitment to sustainability. This project included a full design, build and launch on Shopify Plus, the full start to finish with global rollout was completed within a 10-week timeframe.

This has only possible with the amazing trust and collaboration from the team at Abel.

We’ve ensured that Abel’s team has full control over their website and content. This project was a collaborative effort, where thoughtful design and development came together to support Abel’s growth and vision.

The new website also extensively utilises our Roadmap software - which includes build your own perfume (bundle), upsells, reviews, page builder, and checkout extensions.

You can explore the new site at Abel Fragrance.