Becuming

An award-winning take on an adult store meets a unique design with no single section reused on the site. With custom animated illustrations, high-end original imagery and a trusting client dedicated to exploration, Becuming is one of our favourite projects to date.

UX Design
UI Design
Shopify Development
Shopify
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BACKGROUND

Through a mix of editorial elements, high-fashion product photography, and animated illustrations—we turned an experience that would otherwise be confronting into something playful that customers would not only feel comfortable to have on their screens, but feel excited about sharing.

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COLLECTIONS
PRODUCT PAGE

highlights

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Results

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BLUNT Umbrellas

20 years ago, BLUNT made its mark on the world by revolutionising the umbrella. As they prepared to expand into new categories, they required a digital platform that would reflect their evolution as product designers. Through a strategic redesign of their Shopify Plus store, we delivered a human-centric experience that set the stage for their next chapter of growth.

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